The history of the creation of this store

Greetings! My name is Sarah, I'm 25 years old, and today I want to tell the story of how a simple idea in my head turned into a full-fledged online gift shop for girls.

How it all began

This idea came to me very unexpectedly. After graduating from university, I worked as a marketer in a small company, but felt that I lacked creative space. In addition, I always loved looking for interesting and unusual gifts for my friends and relatives. At some point, I began to think: why not create a store where girls could find something really unique for themselves or their loved ones? In January 2022, after another trip to the shopping center for gifts, I realized that most of the options are the same and soulless. It was then that I decided to start working on my own object - an online store of stylish and unique gifts for girls.

First steps

I had a small starting capital - savings that I had accumulated while working. However, without experience in building a business, it was a real challenge. First, I sat down to write a business plan: I determined the target audience, thought about the product range, sketched out branding ideas. At the beginning, I did on "emotions in details". In my imagination, these were supposed to be things that caused a sincere smile, surprise and admiration. It could be personalized jewelry, stylish notebooks, handmade cosmetic boxes, scented candles and unusual accessories.

First sales

The first clients are my acquaintances, relatives and friends. Later, I began to actively promote myself in social networks - I launched an Instagram page, shared stylish photos, ideas for gifts and stories of happy customers. This gave the first influx of traffic. To be honest, the beginning was not easy: there were errors with the delivery, and the situation when I sat at night packing orders by hand. But when I started getting the first feedback, it gave me the strength to go on.